Newbie to book marketing

I recently paid for a promotional service to promote my book. It was 99$. Any higher and I wouldn't have done it.  I did because clearly because my promotion sucks.  I can admit it.  All I can say I did my best (got my book on B&N Nook, google play and Kobo and send out some free press releases, used Twitter, FB , Instagram and Google + to my advantage, got 31 downloads on my free days, some sales) but I guess it wasn't good enough.  But i'm reminded of what my ex online friend told me.  To just be patient.  While it is true, i haven't fully mastered that yet.  But I don't want overnight success.  Because while it would make me happy, it could be taken away just as easily as I got it.  So while i'm learning to be patient i'm still learning the ropes of book marketing and promotion
The fat lady hasn't sung yet

Nirvana

We say goodbye to 2013
And hello to 2014
Making room for new opportunities
Considering the possibilities
Making New Years resolutions that never stick
Saying things like I'm gonna lose 30 pounds
Imma quit smoking or quit drinking
But never getting around to achieving it
Thinking all they gotta do is say the words and God'll pull them through
God helps those who help themselves
And those that better themselves
Everybody's screaming New Year New Me
And i'm like New Year
Old me
Different mindset
Cuz i wasn't fully awakened yet
I was still stuck in the past
Not what is
But what was
What shoulda been
What coulda been
It shoulda been us
But there is no us anymore
Said goodbye a long time ago
You and me equals mess
A mess i can't clean up
A mess i can't make sense of
My eyes are open
And finally see myself for who I am
Not that person i forced myself to be
I loved you
I looked up to you
Wanted to be like you
But you can't love anyone
Cuz you can't even love yourself
How could I look up to someone so small

R.I.P M.A.D